“People Based Marketing” and Hyper-Personalization

Learn how to hyper personalize and accelerate the consumer journey while simplifying sales and marketing alignment through cohesive, data-driven tactics. Ari Capogeannis, Senior Director, Marketing at Cumulus Networks, discusses leveraging intent in bridging the gap between ABM and PBM for pipeline acceleration.

Speaker

Aristomenis Capogeannis
Senior Director, Marketing
Cumulus Networks

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Aligning GTM with Account-Based Strategies
Aligning GTM with Account-Based Strategies

Learn the five things you need to consider when exploring or refining a strategic ABM program.

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Using Customer Journeys to Supercharge Your Revenue Engine
Using Customer Journeys to Supercharge Your Revenue Engine

In this session, join award-winning CX strategy expert and author Christine Crandell to learn how to spot a...