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The Journey to Revenue Operations: Charting a Course to 2020 and Beyond

December 2, 2019

2019 was the breakout year for Revenue Operations! More than a passing fad or a new title: Revenue Ops is the new way of working together across the b-to-b revenue engine. The promise of Revenue Ops is a more efficient, effective revenue engine that is tightly aligned with buyer and customer preferences. To be more than the latest buzzword, however, organizations implementing Revenue Ops must have shared goals, collaboration across functional groups and a willingness to disrupt the status quo. 

In this session, we will take a deeper dive into the Revenue Ops journey. Where are we now? What's the right course for your organization? What are some key mile markers we should look for in 2020 and beyond? Join senior researchers from Forrester's Sales Ops and Marketing Ops practices as they provide your roadmap for navigating this journey into the coming year.



Steve Silver
Senior Research Director, Sales Operations Strategies

Kerry Cunningham
Sr. Research Director, Marketing Operations and Demand Management

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